Sure, we all know about Facebook events. Most marketers and businesses have been using them to promote everything from seminars to fundraising events within their Facebook community. What you might not know is that Google+ actually has something similar that can be an excellent marketing tool to help promote your local business. It can help you grow your business by connecting you with potential clients interested in products or services.
Creating an event is a great way to bring in new business, create a regular customer base, and start a valuable word-of-the-mouth publicity experience for your business. So think about engaging your local customers and giving them something fun to do with a targeted event.
Make sure the event does something to promote your business. For example, if you own a salon, you could create an event where you introduce new products to customers by providing free demonstrations to the people that attend the event. To help bump up even more interest, you could even provide free haircuts to the first fifteen people who show RSVP. All of this provides positive feedback to your business.
Once you have an event started, you can still use Google+ Events to promote it even more. Google+ has a feature called “On Air” which broadcasts your event live and lets it reach an even wider audience beyond those that are in attendance. This basically lets people virtually attend from anywhere in the country.
Product awareness is one of the most important parts of your business, because if people don’t know what you’re selling, they aren’t going to buy it. Believe it or not, Google + Events can help you with this too because it helps increase awareness of your brand in the community that you might not have otherwise. Plus, it’s free, and who doesn’t love free?