Getting to know your customers and learning about what they do and don’t like can give your business an upper hand compared to your competitors. There is a lot that your customers can teach you. While customers are constantly looking for the best products and services out there, what really attracts them to a company is the ability for the company to give them an experience that they aren’t going to forget.
Customers value good service more than fast service. A lot of companies out there are all about the quantity of the products that they produce. The problem with this is that when you care more about the speed of things, you tend to make more mistakes. Recent studies have shown that customers who receive competent, knowledgeable, and all encompassing services are more likely to remember the company and tell their friends about it. Additionally, rude, incompetent, and rushed service is the number one reason that customers tend to abandon a brand or service.
Customers will pay more for personalization. Customers like to get that little bit of personalization from a company. If you make them feel like you actually do care about them, they will most likely keep returning to your business.
Customers will remember you if you remember their name. There are few sounds out there that are as pleasant as hearing your own name. The fact is that people are more likely to be more interested and responsive to what you are saying if you actually know what their name is. If you are a small business, it is easier to take advantage of getting to know your customers by their names.
A pleasant surprise. People love surprises, especially when it means free stuff from businesses. This doesn’t even necessarily have to be something big. However, one of the most lasting customer experiences is a pleasant surprise, especially if it is unexpected. Do something nice for your customers by giving them something free just to brighten their day. This increases customer satisfaction and keeps them coming back.
Selling through stories is effective. A well told story is one of the most persuasive forms of writing (or talking) available to you due to their ability to take us to another place. So take advantage of this as a business and tell your brand story to leave a powerful and lasting message to your customers.
Simply providing customer service doesn’t make your company stand out. The companies that do stand out are the ones that give that personalized services and aren’t afraid to go the extra mile to connect with their customers. So that begs the question, how well do you know your customers?