Blogging has been around for decades, and the reach and power of blogs has continued to grow. Blogging is relevant to any sized business, whether a huge international company or a small business. Here are 4 reasons why blogging matters for your company:
- Drive more traffic to your website:
Blogging is an incredible opportunity to provide valuable and relevant information to your customers and potential customers. You can use your blog as a marketing tactic to direct readers to your website. Your blog can be used as the foundation for all of your social media networks. Your largest following might be on Facebook, Twitter, Pinterest or any other social network. Post links with relevant graphics to your blog. This gives your readers a reason to go to your website. This increases traffic to your website, which in turn improves your SEO.
- Increase your SEO
Online marketers know that content is king. This means that beating your competition in SEO requires fresh, original content posted consistently. If you plan to blog, make sure you use keywords that are important for your business to be found for. Create a list of keywords, categories, and topics, and work these into your blogs. Any blogging is good, but being smart and intentional about it can be extremely effective. To begin, just blog regularly while using your keywords.
- Be an Industry leader:
Being an expert in your industry is critical to most businesses. Customers look for the experts and a blog allows you to be an industry leader. Write blogs on topics that will resonate in your marketing and demonstrate your knowledge of what you do. For example, if you have a clothing boutique, write a post about clothing fashions or trends in the upcoming year. Be creative! Staying up-to-date in your industry builds trust and makes it more likely for consumers to trust you with supplying services or products.
- Build stronger relationships with customers:
A loyal customer is incredibly valuable. If you can have customers reading your blog regularly, this will help them to connect deeper to your business. Be their source of information on a certain topic, so that they will come to you when they need something related to your business. Make sure that if you have comments on your blog or social media page, you respond to them quickly and show that you are active with your community. Blogs often will have a longer shelf life than Facebook posts. People don’t generally go back and look at old social media posts, but they can easily search for a blog from the past.